Reputation in the digital environment

ORM and SERM

We find risks and points of influence, build monitoring and systematic work with feedback and search results.

Scope of work

What we do

01

Reputation audit

We collect search results, reviews, mentions, sentiment and main topics.

02

Monitoring

We set up regular signal collection and response priorities.

03

Working with reviews

We create a process for responding, escalating and resolving recurring problems.

04

SERM content

We develop high-quality pages and materials for significant requests.

Channels & tools

Selected for your goals

We use only those platforms and formats that correspond to the audience, economy and stage of the funnel.

01Search results
02Maps and directories
03Review sites
04Social media
05Media and forums
06Mention monitoring

Deliverables

What you receive

The final composition depends on the initial data, the selected channels and the scale of the task.

Reputation map

Sources, topics and level of risk.

Reaction regulations

Roles, timing and response scenarios.

Communication templates

Tone and options for typical situations.

Dynamics report

Tonality, rating and issue status.

How we work

From data to growth

We fix the goal, launch the managed system and improve it based on the actual result.

01 / DISCOVERY

Context

We analyze the product, audience, funnel, competitors and current data.

02 / STRATEGY

Plan

We define hypotheses, channels, messages, budget and success criteria.

03 / LAUNCH

Implementation

We prepare materials, set up tools and start work.

04 / GROWTH

Optimization

We measure the effect, test improvements and scale the result.

Next step

Let's discuss promotion

Tell us about the product and goal - we will suggest the approach, channels and format of the first stage.