Study
We collect data on the market, demand, competitors and barriers to choice.
Basis of the marketing system
Marketing strategy & research
We turn disparate ideas into a marketing strategy with a clear audience, priorities, budget and metrics.
Scope of work
What we do
Audience
We define segments, customer tasks, decision criteria and path to purchase.
Positioning
We formulate the value, messages and differences of the product.
Growth plan
We select channels, budget, stages, KPIs and experiment priorities.
Channels & tools
Selected for your goals
We use only those platforms and formats that correspond to the audience, economy and stage of the funnel.
01Market analysis
02Competitive Analysis
03CustDev
04Segmentation
05Positioning
06Go-to-market
Deliverables
What you receive
The final composition depends on the initial data, the selected channels and the scale of the task.
Research report
Conclusions and facts for decision making.
Portraits of segments
ICP, JTBD and selection scenarios.
Strategy
Positioning, funnel and channels.
Roadmap
Plan for launches, budgets and measurements.
How we work
From data to growth
We fix the goal, launch the managed system and improve it based on the actual result.
Context
We analyze the product, audience, funnel, competitors and current data.
Plan
We define hypotheses, channels, messages, budget and success criteria.
Implementation
We prepare materials, set up tools and start work.
Optimization
We measure the effect, test improvements and scale the result.
Related services
Build a complete system
We will combine several areas into a single promotion program.
Next step
Let's discuss promotion
Tell us about the product and goal - we will suggest the approach, channels and format of the first stage.