Demand and semantics
We collect queries, negative keywords and commercial priorities.
Advertising by user intent
PPC advertising
We launch and develop campaigns for applications, sales and promotion of products where the audience is already looking for a solution.
Scope of work
What we do
Campaigns
We set up the structure, geography, schedule, rates and audiences.
Advertisements
We create texts, banners, videos and extensions for different scenarios.
Optimization
We link campaigns to conversions and reallocate the budget.
Channels & tools
Selected for your goals
We use only those platforms and formats that correspond to the audience, economy and stage of the funnel.
01Google Search
02Google Display
03YouTube Ads
04Performance Max
05Yandex Direct
06Yandex Advertising Network
Deliverables
What you receive
The final composition depends on the initial data, the selected channels and the scale of the task.
Media plan
Forecast channels, budget and goals.
Custom campaigns
Ready advertising system and access.
Set of advertisements
Texts and creatives for testing.
Dashboard
Expenses, applications, CPA, income and ROAS.
How we work
From data to growth
We fix the goal, launch the managed system and improve it based on the actual result.
Context
We analyze the product, audience, funnel, competitors and current data.
Plan
We define hypotheses, channels, messages, budget and success criteria.
Implementation
We prepare materials, set up tools and start work.
Optimization
We measure the effect, test improvements and scale the result.
Related services
Build a complete system
We will combine several areas into a single promotion program.
Frequently asked questions
What to know before we start
Answers to questions that help determine the format of the first stage and prepare for discussing the task.
In search and advertising networks Google Ads and Yandex Direct, as well as in available retargeting formats, video and automated campaigns.
We rely on demand, competition, geography, margins and acceptable cost of circulation. Before scaling, we test hypotheses on a controlled budget.
Product description, geography, target actions, landing pages and access to analytics. If necessary, we modify the offer, page structure and conversion events.
We separate intentions and audiences, clean requests and sites, test ads and pages, adjust bids and redistribute the budget according to actual conversions.
Next step
Let's discuss promotion
Tell us about the product and goal - we will suggest the approach, channels and format of the first stage.