Product growth in the App Store and Google Play

Mobile app marketing

We combine ASO, paid acquisition, analytics and retention to manage not installations, but the quality of the audience.

Scope of work

What we do

01

ASO

We optimize semantics, title, description, graphics and localization.

02

Attribution

We configure events, sources, deep links and installation quality.

03

User acquisition

We launch campaigns and creative tests for targeted actions.

04

Retention

We analyze onboarding, activation, cohorts and user return.

Channels & tools

Selected for your goals

We use only those platforms and formats that correspond to the audience, economy and stage of the funnel.

01App Store Optimization
02Google App campaigns
03Apple Search Ads
04Meta App Ads
05TikTok App Ads
06Push and in-app

Deliverables

What you receive

The final composition depends on the initial data, the selected channels and the scale of the task.

Store listing

Prepared application card.

Measurement plan

Events and attribution logic.

Recruitment campaigns

Settings, audiences and creatives.

Growth report

CPI, CPA, retention and LTV by channel.

How we work

From data to growth

We fix the goal, launch the managed system and improve it based on the actual result.

01 / DISCOVERY

Context

We analyze the product, audience, funnel, competitors and current data.

02 / STRATEGY

Plan

We define hypotheses, channels, messages, budget and success criteria.

03 / LAUNCH

Implementation

We prepare materials, set up tools and start work.

04 / GROWTH

Optimization

We measure the effect, test improvements and scale the result.

Next step

Let's discuss promotion

Tell us about the product and goal - we will suggest the approach, channels and format of the first stage.