Video strategy
We determine the audience, categories, formats and frequency of release.
Stories you want to watch
We design a video system for sites and tasks: from short vertical videos to product videos and webinars.
Scope of work
We determine the audience, categories, formats and frequency of release.
We develop the idea, structure, text and visual presentation.
We organize filming, design, editing, sound and subtitles.
We adapt videos and enhance them with organic and paid promotion.
Channels & tools
We use only those platforms and formats that correspond to the audience, economy and stage of the funnel.
Deliverables
The final composition depends on the initial data, the selected channels and the scale of the task.
Video roles and release calendar.
Ready dramaturgy and storyboard.
Main videos and adaptations.
Views, retention, actions and conversions.
How we work
We fix the goal, launch the managed system and improve it based on the actual result.
We analyze the product, audience, funnel, competitors and current data.
We define hypotheses, channels, messages, budget and success criteria.
We prepare materials, set up tools and start work.
We measure the effect, test improvements and scale the result.
Related services
We will combine several areas into a single promotion program.
Next step
Tell us about the product and goal - we will suggest the approach, channels and format of the first stage.