Base and segments
We check subscription sources, data quality and segmentation logic.
Personal communication at scale
We build an email channel with segmentation, useful content, triggers and delivery control.
Scope of work
We check subscription sources, data quality and segmentation logic.
We design chains based on events and life cycle stages.
We create a theme, text, responsive design and personalization.
We set up the domain, reputation, tests and control of inboxes.
Channels & tools
We use only those platforms and formats that correspond to the audience, economy and stage of the funnel.
Deliverables
The final composition depends on the initial data, the selected channels and the scale of the task.
When, to whom and why is the letter sent.
Configured triggers and segments.
Adaptive blocks for regular work.
Delivery, opens, clicks, sales and unsubscribes.
How we work
We fix the goal, launch the managed system and improve it based on the actual result.
We analyze the product, audience, funnel, competitors and current data.
We define hypotheses, channels, messages, budget and success criteria.
We prepare materials, set up tools and start work.
We measure the effect, test improvements and scale the result.
Related services
We will combine several areas into a single promotion program.
Next step
Tell us about the product and goal - we will suggest the approach, channels and format of the first stage.