Data for Decisions and Growth

Web analytics and CRO

We make the client’s journey measurable, find losses and test improvements to the interface, offer and landing pages.

Scope of work

What we do

01

Measurement audit

We check events, goals, sources, consent and data quality.

02

Tracking plan

We design events, parameters, funnels and naming rules.

03

Funnel analysis

We find stages with losses and segments with different behavior.

04

CRO experiments

We form hypotheses, prototype and measure changes.

Channels & tools

Selected for your goals

We use only those platforms and formats that correspond to the audience, economy and stage of the funnel.

01Google Analytics 4
02Yandex Metrica
03Google Tag Manager
04BI dashboards
05Heatmaps and sessions
06A/B tests

Deliverables

What you receive

The final composition depends on the initial data, the selected channels and the scale of the task.

Measurement map

Events, parameters and data sources.

Customized analytics

Correct collection and verification of events.

Dashboard

Key business and marketing indicators.

CRO plan

Hypotheses, priorities and test results.

How we work

From data to growth

We fix the goal, launch the managed system and improve it based on the actual result.

01 / DISCOVERY

Context

We analyze the product, audience, funnel, competitors and current data.

02 / STRATEGY

Plan

We define hypotheses, channels, messages, budget and success criteria.

03 / LAUNCH

Implementation

We prepare materials, set up tools and start work.

04 / GROWTH

Optimization

We measure the effect, test improvements and scale the result.

Next step

Let's discuss promotion

Tell us about the product and goal - we will suggest the approach, channels and format of the first stage.